“Good is the Enemy of Great” – Pursuing Excellence in Everything We Do

Welcome to Day 4 of our series on Cornerstone’s core values. Today’s focus is on a principle that drives us to excel beyond the ordinary: “Good is the Enemy of Great.”

At Cornerstone, we believe that good is just a starting point. We aim for greatness in every task we undertake, be it a small internal assignment or a major client project. This value is about pushing boundaries, challenging the status quo, and always striving for a higher standard.

The Drive for Excellence:

  • Continuous Improvement: We never settle. Each project is an opportunity to learn, grow, and improve. We analyze our successes and our shortcomings to continually raise the bar. Vulnerability is the key to looking inside and finding a better version of ourselves.
  • Exceptional Standards: Whether it’s design, execution, or customer service, we set high standards. Our aim is to not just meet but exceed expectations, delivering results that truly stand out.
  • Innovative Mindset: We encourage creativity and innovation. New ideas and approaches are essential in our pursuit of greatness.

Impact on Our Work:

  • Client Satisfaction: Our commitment to going above and beyond is why clients choose Cornerstone. They know we deliver not just good, but great results.
  • Team Morale: This value instills pride and ambition in our team. It’s a constant motivation to do their best and be part of something extraordinary.
  • Market Reputation: Our pursuit of greatness sets us apart in the industry, enhancing our reputation and attracting both clients and talent.

Beyond Just Work: “Good is the Enemy of Great” isn’t limited to our professional tasks. It extends to how we conduct ourselves, how we engage with our community, and how we contribute to the environment. It’s about making a positive, lasting impact in every aspect of our work.

Why Settle for Good? In a world where ‘good enough’ is often the norm, we choose to be exceptional. This value challenges us to look beyond the easy or the convenient, to aspire for something greater – for our clients, our team, and our community.

At Cornerstone, we don’t just do the job – we set new benchmarks. “Good is the Enemy of Great” is not just a value; it’s a commitment to excellence that defines every aspect of our work.